Adapted from the distinctive silhouette of a Traveler's Palm, the revised brand mark of Taylor Hofer strives to represents the fusion of the company's expertise and dynamism across all target markets.

Historically, this unique plant has grown to become a symbol of orientation and reliability - a perfect embodiment of Taylor Hofer's boutique style and values. The well-known fact that the plant's foliage always rests in the West-East direction is a stylistic depiction of our 'West meets East' concept, signifying our journey spanning from Europe to Asia and Middle East in the last two decades and counting. The inverted, vibrant foliage design also communicates the company's flexible and customizable approach to constantly embrace market changes.

Royal purple is chosen as the corporate color, aptly representing loyalty, wisdom and sophistication. The sleek and artistic Cantoria is chosen as the corporate type to best compliment the logo mark, depicting a modern and dynamic company that Taylor Hofer is today and for years to come.